For Immediate Release

Yield Executive Summit to Explore How Yield Management is Shaping the Future of Online Selling
25 of the top executives in online media will share best practices for using yield management to grow advertising revenues

New York, NY - September 22, 2010 The first annual Yield Executive Summit (YES 2010 "Crossing the Chasm") will gather leading executives in online media to explore how yield and audience management increases advertising revenues and creates operational efficiencies for top online publishers. This exclusive, sold-out event will be held at the Harvard Club on Wednesday, September 29, 2010 in New York City.

"More and more premium publishers are using yield management solutions and techniques to increase their advertising revenues. We created the Yield Executive Summit to foster a dialogue among the top online publishers so they can learn, share and debate the best practices for using yield and audience management to grow advertising revenues and become smarter about online selling. This year's theme is "Crossing the Chasm," because yield management is no longer for early adopters, it is must have solution for premium publishers," said Tom Shields, CEO, Yieldex.

Speakers at the Yield Executive Summit include 25 top executives who are shaping the future on Online Media, including: Speakers representing premier media companies include:

• Tom Gage, Principal, Corporate Analytics, Autotrader.com
• Jose Garcia-Franco, VP Yield, AOL
• Brendan Moorcroft, CEO, Cadreon
• Jay Wright, Yield Manager, Cars.com
• Jeremy Steinberg, VP Digital Sales & Business Development, FOXNews
• Anthony Rhind, Co-Chief Executive Officer, Havas Digital
• Darren Herman, Chief Digital Media Officer, The Media Kitchen
• Andy Kearney, VP Pricing & Yield Strategy, MySpace
• Peter Naylor, SVP Digital Media Sales, NBC Universal
• Robert Byrnes, Director of Inventory Management, NBC Universal
• Michael Zimbalist, VP, Research & Development Operations, The New York Times Company
• Darren Kelly, Chief Revenue Officer, Photobucket
• Kirk McDonald, President, Digital at Time Inc.
• Tim Messier, Director, Pricing and Inventory, Weather Channel
• Dan Reiners, Director of Yield Management, Wall Street Journal
• Vivek Shah, CEO, Ziff Davis, Inc.

Other industry experts include:

• Jennifer Hanks, VP, Professional Services, AdMonsters
• Michael Barrett, CEO, AdMeld
• John Ebbert, Publisher, Managing Editor, AdExchanger.com
• Jason Kelly, Chief Media Officer, AdMeld
• Randy Nicolau, CEO, Demdex
• Terry Kawaja, President & CEO, LUMA
• Matt Spiegel, CEO, Omnicom Media Group
• Tom Shields, CEO, Yieldex
• Fergus Mellon, Director of Revenue Maximization, Meebo

For more details on the summit presenters and panelists: http://www.yes-2010.com/

Topics at the Yield Executive Summit include:

• Yield Management Isn't Just for Advertising Operations
• Developing an Enterprise Data Strategy
• Calculating Your Inventory ROI
• Building a Successful Yield Management Team
• Best Practices for Using Yield Management for Video

Yieldex is proud to have Demdex and Admeld as co-sponsors of the Yield Executive Summit. Randy Nicolau, CEO, Demdex and Michael Barrett, CEO, AdMeld will join Tom Shields, CEO, Yieldex in the final panel to discuss how publishers can leverage multiple audience solution companies to maximize overall revenue.

About Yieldex
Yieldex, Inc. the leader in advertising inventory management, forecasting, and yield optimization solutions, provides digital publishers with visual tools for efficiently managing addressable media. Our patent-pending cloud-enabled DynamicIQ engine powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, San Francisco and Boulder. For more information, please visit: www.yieldex.com

About Demdex
Demdex provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries. As the leading alternative to homegrown systems which are expensive to build, operate and maintain, Demdex's enterprise-level technology provides the scale, reliability, insight and performance necessary for businesses to succeed online. www.demdex.com.

About AdMeld
AdMeld's mission is to keep premium publishers on the cutting edge of advertising technology, enabling them to maximize their revenue and sell their inventory smarter and safer. Our high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, exchanges, DSPs) on their own terms. Current AdMeld customers include AccuWeather, Answers.com , IAC, FOX News, Hearst Television and Discovery Communications and more than 300 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco, London and Toronto. www.admeld.com.

Press Contact:
Craig Calder
ccalder@yieldex.com
646.232.0180