YIELDEX CLOSES $10 MILLION SERIES C ROUND

Triangle Peak Partners and Hearst Lead The New Investment

 

NEW YORK, NY – September 30, 2011 - Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, today announced it had raised $10 million in its third round of venture capital funding. Triangle Peak Partners and Hearst Interactive Media led the round.

Existing Yieldex venture capital investors Sequel Venture Partners, Madrona Venture Group, and FFP Holdings also participated in the round, as did previous investor Amazon.com, Inc.

“With this new funding, we enter an exciting new phase for our company,” said Yieldex CEO Andy Nibley. “We have the opportunity now to accelerate development of new and existing products, rapidly expand our sales capabilities and begin to take advantage of the growing global demand for our inventory and pricing solutions.”

Yieldex helps premium digital publishers dramatically increase their revenue by providing hyper-accurate inventory analysis, forecasting and pricing.

Yieldex, which has a blue-chip client base of digital publishers in the United States and abroad, raised $12 million in its Series A and B Rounds.

“We are excited to be involved with Yieldex. Its differentiated product offering helps an impressive list of publishers increase display advertising revenues and yields. In addition, there is a clear opportunity to migrate Yieldex’s technology to other channels such as video and mobile,” said Dain DeGroff, President and Co-Founding Partner at Triangle Peak Partners.

“Yieldex solves a major problem for premium digital publishers,” said Ken Bronfin, President, Hearst Interactive Media. “In a world with dramatically increasing data volumes, complex targeting and extensive ad flight customizations, digital publishers need the sophisticated tools that Yieldex offers to maintain a thorough understanding of their advertising inventory. This deeper understanding is likely to lead to increased revenue and profitability for publishers’ businesses.”

About Yieldex
Industry veterans from Matchlogic and NetGravity founded Yieldex to address interactive publishers’ growing need for tools to manage inventory, pricing, and ultimately their total revenue.  Today, Yieldex’s Advertising Revenue Manager suite is helping digital publishers dramatically increase their revenue by better forecasting, managing and pricing their premium inventory. Yieldex has offices in New York, San Francisco and Boulder. Visit yieldex.com.

About Triangle Peak Partners
Triangle Peak Partners Private Equity, LP is focused on venture capital and private equity investments in private and public companies in the technology, energy and alternative energy sectors. It is managed by Triangle Peak Partners, LP which has over $300 million in assets under management, $165 million of which is in venture capital and private equity, and has offices in Carmel, Palo Alto and Houston. For more information, visit www.trianglepeakpartners.com.

About Hearst Interactive Media
Hearst Ventures, part of Hearst Interactive Media, is a venture capital organization focused on investment opportunities in innovative early-stage companies operating at the intersection of media and technology. The group is the strategic venture investment arm of the Hearst Corporation, one of the nation’s largest diversified media companies. Hearst’s major interests include magazine, newspaper and business publishing, cable networks and broadcast television. Hearst ventures works closely with its portfolio companies and brings to bear an expansive network of contacts, resources and insights from across Hearst Corporation. The group has invested in more than 50 companies in its 15 years of operation. For more information, visit www.hearstinteractivemedia.com.

About Sequel Venture Partners
Sequel Venture Partners, a Colorado venture capital firm, specializes in early stage funding for technology businesses. Sequel manages over $410 million in capital, and specializes in healthcare, information technology and technical services, primarily in the Rocky Mountain region. Visit www.sequelvc.com.

About Madrona Venture Group
Madrona Venture Group has been investing in early-stage technology companies in the Pacific Northwest since 1995. The firm invests predominately in seed and Series A rounds across the information technology spectrum including consumer Internet, commercial software and services, digital media and advertising, networking and infrastructure, and wireless. Madrona currently manages nearly $700 million and was an early investor in companies such as Amazon.com, Farecast.com, Classmates.com, and World Wide Packets. Visit www.madrona.com.

About FFP Holdings
FFP Holdings is a private limited partnership that concentrates on seed, start-up, and early venture financings. The partnership focuses primarily on technology investments in the Texas and Colorado regions.

Press Contact:
Craig Calder
ccalder@yieldex.com
646.232.0180

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