For Immediate Release

Yieldex Adds Gordon McLeod, Former President at The Wall Street Journal Digital Network, to Board of Directors

New York (March 1, 2011) -- Yieldex, the leading provider of inventory and yield analytics solutions for digital publishers, today announced that Gordon McLeod, former President at The WSJ Digital Network, has joined its Board of Directors.

"Yield management is critical for every major publisher looking to get maximum value out of their premium inventory and they need a partner like Yieldex to provide analytics that can help them make critical revenue decisions," said Mr. McLeod. "I am very pleased to be part of a company that is defining the future of yield management and I look forward to providing insights based on my experience as a digital publisher as we continue to grow the company."

Yieldex provides inventory and yield analytics solutions that help digital publishers maximize their revenue by enabling accurate forecasting, improved targeting and optimized pricing.

"Having someone like Gordon McLeod with such an impressive online publishing background as part of the Yieldex team is not only a vote of confidence for our platform, but it also sends a signal to the online publishing industry about the importance of yield management," said Andy Nibley, CEO, Yieldex.

"Gordon was instrumental in helping The WSJ Digital Network grow audience, revenues and profits. He brings the kind of deep understanding of the online publishing ecosystem that will make him a huge asset for the Yieldex team," said Tom Shields, Co-Founder and Chief Strategy Officer, at Yieldex.

As the former president of The WSJ Digital Network, McLeod was responsible for the consumer digital business including WSJ, Marketwatch and all video, mobile and apps. Prior to joining Dow Jones, McLeod spent six years at Time Inc., most recently as General Manager of Time Inc. Interactive, where he had oversight of the Web sites for more than 50 Time Inc. titles.

Mr. McLeod has a master's degree in public policy from Harvard University, and a bachelor's degree in political economy from the University of California, Berkeley.

About Yieldex
In 2007, industry veterans from Matchlogic and NetGravity founded Yieldex to address interactive publishers' growing need for tools to manage and optimize their inventory, including accurate forecasting of overlapping inventory and best possible campaign allocation. Today, Yieldex applications are helping these publishers drive more revenue from their premium inventory reducing the need for third party ad networks. See our solutions section for more information about our products and services. Yieldex has offices in New York, San Francisco and Boulder. www.yieldex.com.

Press Contact:
Craig Calder
ccalder@yieldex.com
646.232.0180