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Online Ad Industry Titan Wenda Harris Millard to Kick Off Half Day Devoted to Helping Publishers Profit from the Latest Ad Technologies

New York, NY – Sept. 12, 2013 – From coping with today’s trends of programmatic selling and audience marketplaces to meeting the challenges of tomorrow’s even more complex online ad technologies, leading digital publishers like News Corp., Comcast, and AOL will reveal the secrets of their success to 200 digital publishing executives attending the annual Yieldex Executive Summit (YES), Sept. 25 at the Harvard Club.  YES is co-sponsored by Yieldex, Operative and Krux.

Wenda Harris Millard, President and COO of MediaLink, will kick off the event. Millard, the recipient of numerous advertising and interactive media honors, has been co-CEO of Martha Stewart Living Omnimedia, Chief Sales Officer at Yahoo!, President of Ziff Davis Interactive, and an online ad industry pioneer as a founding executive and EVP with DoubleClick. Before that, she spent 20 years as a print publishing executive at Family Circle, New York, Adweek and other magazines.  At YES, she will be interviewed by Mike Shields, Adweek’s digital editor.

Other speakers discussing and debating the latest trends and emerging challenges in online advertising will include:

•  Greg Clayman, Chief Digital Officer, News Corp.

•  Dean Lucente, Senior Director of National Digital Sales and Advanced Media, Comcast

•  Anita Pollert, VP of Marketplace Sales, AOL

•  Warren Lapa, GVP of Digital Products and Business Development, Time Warner Cable Media

•  Maria Breza, Head of Digital Revenue Operations, Bloomberg L.P.

•  Joanna Bloor, VP of Sales and Advertising Operations, Pandora

•  Sandra Baez, VP of Advertising Strategy, Product and Operations, The New York Post

•  Brian Quinn, Chief Revenue Officer, Triad Retail Media

•  Gordon McLeod, President, Krux

•  Lorne Brown, President and CEO, Operative

•  Tom Shields, Co-Founder and Chief Strategy Officer, Yieldex

 

Specific session titles will include:

•  “The Challenges of Programmatic Selling”

•  “The Audience Marketplace: How Are Leading Publishers Leveraging Technology and Data to Successfully Sell and Buy Media?”

•  “Forward-Thinking: Planning for Next-Generation Ad Business Strategies Today”

 

The Yieldex Executive Summit will be held at the Harvard Club, 35 W. 44 St., from 8:30 a.m. to noon.  More information, including registration, is available at http://www.yieldexsummit.com

 

About Yieldex
Yieldex created the first comprehensive, fully integrated revenue and inventory analytics platform for digital publishers.  Yieldex’s format-agnostic platform, YieldEdge, accurately forecasts, manages and prices inventory across all revenue channels.  Digital publishers who use YieldEdge have stopped leaving money on the table because they no longer have to juggle multiple delivery platforms across channels and formats or untangle complicated, overlapping inventory.  Leading media companies such as the Wall Street Journal, Scripps Networks Interactive, CBS Interactive, The Weather Channel and dozens of other publishers all use Yieldex to unlock the true value of their inventory.  For more information, visit www.yieldex.com.

 

About Krux

Founded in 2010, Krux delivers data fabric for the consumer web. The company’s data management platform (DMP) helps our web sites protect, manage and monetize data across all digital screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite web sites are operating under the plan light of day. Hundreds of web sites in the U.S., Europe and Asia have adopted Krux technology, including digital properties at NBC Universal, Sanoma, Meredith, Centro, Axel Springer, Forbes Media, Telegraph, Bloomberg, GateHouse Media, Financial Times and The Wall Street Journal Digital Network. Through its diverse community of clients and partners, Krux helps improve web experiences for more than 770 million Internet users worldwide. Krux is privately held, with offices in San Francisco, London, Sydney and New York City.

 

About Operative

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue, including NBC Universal, Kelley Blue Book and Weather.com, rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit www.operative.com.

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