Yieldex Releases BusinessIQ 2.2

New release provides more metrics to help publishers analyze inventory, deliver accurate forecasts and maximize yield.

NEW YORK, NY - March 7, 2011 - Yieldex, the leading provider of inventory and yield analytics solutions for digital publishers, today announced the release of Yieldex BusinessIQ 2.2, an update to their suite of advanced analytics. The new functionality extends Yieldex's current analytics capabilities by providing an enhanced ability to analyze inventory, deliver accurate forecasts and maximize yield.

Yieldex provides inventory and yield analytics solutions that enable digital publishers to maximize revenue by providing accurate forecasting, improved targeting and optimized pricing.

"This release continues to position Yieldex as the market leader and "the platform" for publishers that are serious about maximizing the value of their premium inventory and shows the market that we are constantly working to improve results for publishers," said Andy Nibley, CEO Yieldex.

New features in the BusinessIQ 2.2 release that give publishers with a new way to look at their business and better understand yield include:

• New Predictive Metrics - Delivers better understanding of inventory composition and site traffic.
• Forecasting Engine Advancements - Provides refined insights into inventory availability including support for frequency capping.
• New Interface - Makes it easier and faster to get targeted availability results.

The BusinessIQ 2.2 release is a significant upgrade to the Yieldex platform that provides new metrics to help publishers improve analysis, pricing inventory, campaign optimization and post-campaign intelligence.

About Yieldex
In 2007, industry veterans from Matchlogic and NetGravity founded Yieldex to address interactive publishers' growing need for tools to manage and optimize their inventory, including accurate forecasting of overlapping inventory and best possible campaign allocation. Today, Yieldex applications are helping these publishers drive more revenue from their premium inventory reducing the need for third party ad networks. See our solutions section for more information about our products and services. Yieldex has offices in New York, San Francisco and Boulder. www.yieldex.com.

Press Contact:
Craig Calder
ccalder@yieldex.com
646.232.0180