For Immediate Release

Yieldex Selected by AlwaysOn as an OnMedia Top 100 Winner
Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Yieldex, Inc., the market leader in inventory optimization and analytics for interactive publishers today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Yieldex was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Yieldex and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City.

This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

"Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized." said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

"We are honored to be recognized by AlwaysOn as an OnMedia Top 100 Winner." said Tom Shields, CEO of Yieldex. "One of the biggest challenges that online publishers face is how to maximize their premium inventory. Yieldex offers real time insight and definitive results for publishers looking to maximize their premium inventory. We partner with our customers to help to create game-changing insight and uplift."

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/34216

About Yieldex
In 2007, industry veterans from Matchlogic and NetGravity founded Yieldex to address interactive publishers' growing need for tools to manage and optimize their inventory, including accurate forecasting of overlapping inventory and best possible campaign allocation. Today, Yieldex applications are helping these publishers drive more revenue from their premium inventory reducing the need for third party ad networks. See our solutions section for more information about our products and services. Yieldex has offices in New York, San Francisco and Boulder. www.yieldex.com.

Press Contact:
Craig Calder
ccalder@yieldex.com
646.232.0180