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For Immediate Release

Yieldex Launches BusinessIQ with Martha Stewart Living Omnimedia, Inc. as Premier Media Client

NEW YORK (February 10, 2009) Yieldex today announced the launch of BusinessIQ, an advanced inventory management and forecasting solution for addressable media. The company also announced that Martha Stewart Living Omnimedia, Inc. is the first company to select Yieldex's BusinessIQ product.

The Yieldex BusinessIQ product provides accurate revenue, inventory and availability forecasting; eliminates manual spreadsheets, increases transparency of data across the organization and offers fact-based data for use in decision making. Yieldex's patent-pending, cloud-enabled DynamicIQ^TM platform powers hyper-targeted inventory availability forecasts, campaign scenario planning, and advanced business intelligence through one comprehensive user interface, giving executives the transparency and insight needed to maximize inventory yield and revenue.

"We are looking for Yieldex to provide an inventory management solution that accurately predicts inventory avails and corresponding impacts on revenue from new and existing orders," said Matt Gay, AVP of Advertising Operations for Martha Stewart Living Omnimedia, Inc. "Yieldex's tools provide precise, analytics-based predictive data that will play an instrumental role in managing advertiser satisfaction and renewals."

As Yieldex's inaugural client, Martha Stewart Living Omnimedia, Inc. will evaluate and provide actionable insight and analysis to Yieldex on their BusinessIQ product. Yieldex's BusinessIQ product provides intuitive, easy-to use dashboards, analytic reports and scenario planning capabilities that enable publishers to manage their business more effectively. BusinessIQ gives publishers the information they need to better manage day-to-day activities and determine the optimal inventory and order allocation. This enables publishers to maximize revenue throughout the advertising lifecycle.

Yieldex developed BusinessIQ on the DynamicIQ platform, which uses the industry's most advanced forecasting and delivery algorithms. Yieldex recently won the top award in the Amazon Web Services Start-up Challenge for their unique use of cloud computing to provide robust inventory analytics and forecasting.

"We're extremely proud to be working with a client as sophisticated as Martha Stewart Living Omnimedia, Inc.," says Tom Shields, Yieldex's CEO. "We're confident in our abilities to improve their inventory intelligence, and to deliver confidence to the sales team through our products, helping them focus on driving revenue as seamlessly as possible."

Yieldex, Inc. (www.yieldex.com), the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising. Our patent-pending cloud-enabled DynamicIQ^TM platform powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO.

Contact:
Mark Naples
mnaples@witstrategy.com
646.265.7372