For Immediate Release
Yieldex Names Business Intelligence Industry Veteran to VP of Sales
Joseph Kaddis, Jr. to Drive Business Growth in Rapidly Expanding Yield Management Market
New York, NY - December 8, 2009 Yieldex, Inc., the market leader in inventory optimization and analytics for interactive publishers today announced the appointment of Joseph Kaddis, Jr. as vice president, sales.
With 19 years of enterprise software industry sales experience, the majority of which has been spent in high-growth companies including Microsoft and Hyperion, Mr. Kaddis brings a range of business development and corporate sales experience to this senior management post. He joins Yieldex with a proven track record of success in developing product strategies, providing business solutions into a range of vertical markets, and building effective sales teams focused on account support and demonstrable ROI. Mr. Kaddis will report directly to Yieldex CEO, Tom Shields and will be responsible for the Sales, Marketing, and Consulting teams.
"Joe has specific expertise in selling analytics to the CFO office and in presenting technology solutions as business solutions," said Tom Shields, Yieldex CEO. "He is experienced in gaining senior level buy-in and in elevating the decision-making within departments to the most strategic level."
Mr. Kaddis was recently vice president of worldwide sales at Authoria, a leading Talent Management SaaS provider. Prior to his time at Authoria Joe was VP of North American Sales at Panorama Software a top 10 Business Intelligence company where he was responsible for the overall management, strategic direction and growth of the company's direct, technical and consulting sales teams.
Prior to having joined Panorama Software, Joe spent a decade at Hyperion Solutions, where he created and managed the Financial Services vertical managing revenues in excess of $50M. While at Hyperion he earned Hyperion's North America Sales Manager of the Year in 2000 and North America Sales Director of the Year in 2002. Prior to Hyperion, Joe was a major account sales manager at Microsoft Corporation. Joe has an MBA in Management, Marketing and a BA Marketing Communications from the University of Connecticut.
"This is an exciting time to be joining the company with an upcoming release of Sales IQ and the recent infusion of $8.5 million in new working capital, said Mr. Kaddis. "One of the biggest challenges that online publishers face is how to maximize their premium inventory. Yieldex offers real time insight and definitive results for publishers. It is a solution that is very timely for every major media company serious about digital advertising."
About Yieldex
Yieldex, Inc. the leader in advertising inventory management, forecasting, and yield optimization solutions, providesthe digital media industry withvisual tools for
efficiently managing addressable advertising.Our patent-pending cloud-enabled DynamicIQ engine powers hyper-target inventory forecasts, campaign scenario planning,
and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by
industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO. For more information, please visit: www.yieldex.com.
Contact:
Mark Naples
mnaples@witstrategy.com
646.265.7372