NEW YORK, NY - September 14, 2011 - Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, announced today the release of Ad Revenue Manager 3.0 featuring inventory-pricing optimization. The new functionality extends Yieldex's current inventory management capabilities by providing recommended inventory pricing based on supply and demand.

The new Revenue Planner module helps Yield Managers generate seasonal rate cards for their saleable products taking into account the historical sales and forecasted capacity for the inventory. The module allows Yield Managers to apply business constraints, test scenarios and analyze the resulting revenue and sell through at the recommended price points. "Establishing rate cards is a huge challenge for publishers given overlapping inventory and the many ways in which the same inventory can be sold. Revenue Planner helps publishers make sense of their pricing policies" says Anita Khosla, Director of Product Management."

"We already have the most advanced inventory management capabilities in the industry so pricing was the next logical step," says Andy Nibley, CEO of Yieldex. "We are thrilled to be working closely with top tier publishers to build out these capabilities. The new pricing functionality represents another leap forward for Yieldex in providing total revenue management for publishers."

About Yieldex
In 2007, industry veterans from Matchlogic and NetGravity founded Yieldex to address interactive publishers' growing need for tools to manage and optimize their inventory, including accurate forecasting of overlapping inventory and best possible campaign allocation. Today, Yieldex applications are helping these publishers drive more revenue from their premium inventory reducing the need for third party ad networks. See our solutions section for more information about our products and services. Yieldex has offices in New York, San Francisco and Boulder.

Press Contact:
Craig Calder
ccalder@yieldex.com
646.232.0180