Yieldex Announces Upgrade 2.3 to Ad Revenue Manager Platform

Upgrade provides online publishers with improved forecast management, data visualization and workflow integration

NEW YORK, NY - July 11, 2011 -Yieldex, the leading provider of inventory and yield analytics solutions for digital publishers, announced today the release of Yieldex Ad Revenue Manager 2.3, featuring improved forecast management, enhanced data visualization and more seamless integration into publisher workflow. This new functionality helps publishers use the Yieldex platform to generate inventory data that improves sales and inventory pricing.

"With this release, we continue to build on the flexibility and power of the core Yieldex analytics platform," said Anita Khosla, Yieldex Director of Product Management. "But we've also started to introduce more task-specific interfaces that will make those analytics easily accessible to users at point-of-decision," said Khosla.

Yieldex Ad Revenue Manager 2.3 provides inventory management teams with new features such as:

• New Forecast Management User Interfaces
  • Supports flexible administration of seasonal and manual forecasts
• Data Visualization and Export Improvements
  • Provides new chart types to support better understanding of inventory data
• DART Sales Manager Availability Lookup Plug-in
  • Enables seamless retrieval of Yieldex targeted avails directly within the DSM interface
• New Deal Planner Module
  • Provides deal evaluation analytics to promote optimal utilization of inventory by offering alternatives given price/inventory constraints

"We've been focused on listening to feedback from current and potential customers on where their pain points are in the yield management process and how we could integrate new features into our platform to meet their needs," said Andy Nibley, Yieldex CEO. "I'm extremely proud of our product and technical teams and their dedication to serving our customers. This roll out provides powerful improvements for the Yieldex customer community. Our customers can look forward to even more exciting features in development for future upgrades," said Nibley.

For more information on Yieldex Ad Revenue Manager 2.3 and to request a demo click here.

About Yieldex
In 2007, industry veterans from Matchlogic and NetGravity founded Yieldex to address interactive publishers' growing need for tools to manage and optimize their inventory, including accurate forecasting of overlapping inventory and best possible campaign allocation. Today, Yieldex applications are helping these publishers drive more revenue from their premium inventory reducing the need for third party ad networks. See our solutions section for more information about our products and services. Yieldex has offices in New York, San Francisco and Boulder. www.yieldex.com.

Press Contact:
Craig Calder
ccalder@yieldex.com
646.232.0180