AppNexus Buys Yieldex for $100 Million... Read More

See the future. Act accordingly.

Yieldex's patented technology accurately predicts what lies ahead. AppNexus acquired Yieldex to support the delivery of a full-stack publisher platform and expansion in programmatic direct. Read More

Publishers

The world’s leading Publishers rely on Yieldex for forward-looking insights that help them grow their business.

Advertisers

Advertisers work with us because they know they’ll get what they paid for – guaranteed access to high-quality audiences.
Yieldex is the leading provider of digital ad forecasting, analytics, pricing and marketplace tools for publishers and advertisers.

Yieldex Analytics

It’s Your Data. Yieldex Analytics shows you its true value.

Yieldex Analytics gives publishers a complete picture of all their data, tracking every last mobile, video and display impression so you can see your full ad sales potential.

Get Superior Forecasting

See the past and the future of your forecasted inventory. Understand your site’s capacity and make better decisions.

See Complete Availability

You know how to sell content, but advertisers want to buy your audiences. Unravel complex overlapping pages and audiences, revealing your impressions across all platforms.

Close More Deals

Give your sales team the data and insights to turn around targeted advertising proposals, giving them more negotiating power.

Save Time

Spreadsheets and shared calendars are tedious and time consuming. Give everyone on your team access to sponsorship information in one place, saving time and resources.

YieldexDirect

Get all the benefits of Yieldex Analytics for all your direct automated guaranteed and programmatic deals.

We know that 50 percent of a typical publisher’s deals account for only 10 percent of its revenue. YieldexDirect gives you a more efficient and cost effective way to make smaller deals so you can increase your margins.

Enable Robust Forecasting & Reporting

Give your automated guaranteed advertisers fast, easy access to the most accurately forecasted available inventory.

Increase Efficiency

Stop creating new insertion orders and emailing spreadsheets for small deals. Let buyers use the same system to access inventory across a wide range of publishers.

Raise Revenue & Reduce Costs

Improve profitability by lowering the fixed cost of taking smaller, high-CPM deals. Make more deals by allowing advertisers to quickly access more products without a lot of back-and-forth negotiations.

Expand Flexibility

Allow buyers to initiate changes or optimizations with your approval as orders run.

YieldexDirect

Now You Can Quickly Reserve Premium Inventory With a Single Click!

You already know that publishers want to sell their high-value inventory on a guaranteed basis. If you want to reserve premium placements programmatically, you need an automated guaranteed platform.

Why Use YieldexDirect?

Work with the best publishers

YieldexDirect offers access to more premium publishers than any other programmatic marketplace, providing you with a direct link to their entire ad stack. You get instant access to the most accurate avails.

Reserve across all channels

You can buy high-impact video, mobile, rich media and desktop banner placements on leading sites and top TV shows that are not available through unreserved channels.

Very Easy to Learn & Access

YieldexDirect requires no set up, no Deal ID and almost no training. Bidding for media on an open exchange or private marketplace requires significant set-up time. The YieldexDirect experience is as easy as booking a flight.

Join our growing list of the world’s top premium publishers

+ dozens of other publishers

News organization discovers hidden revenue with Yieldex Analytics

Challenge

Newspapers are always looking for new ways to grow their business. One major newspaper believed that better inventory forecasting would get them closer to their revenue goals. They set up a three-month test to compare forecasting accuracy between Yieldex Analytics and data from their ad server.

Solution

The comparison showed that Yieldex Analytics was more accurate at predicting inventory availability than the newspaper’s ad server. This enabled the sales team to book targeted deals across their site with more confidence and avoid overbooking, which strengthened their relationships with advertisers. Most importantly, the newspaper uncovered 320 million impressions representing more than $1.4 million in new revenue.
News organization discovers hidden revenue with Yieldex Analytics

Yieldex Analytics brings better visibility, efficiency and forecasting to automotive web site

Challenge

One of the largest digital publishers of content for car shoppers came to Yieldex seeking a more sophisticated and streamlined system for gathering insights and getting a more accurate view of their inventory. To ensure they were getting the results they needed, the publisher conducted a two-month test to compare accuracy between forecasting from Yieldex Analytics and what actually happened.

Solution

The test revealed that Yieldex Analytics accurately predicted inventory volume and capacity more than 90% of the time, providing 30% more accuracy than the ad server. More accurate data enabled the publisher to gain insights that helped them grow their product catalog from 2,000 to 20,000 offerings. Within weeks, Yieldex Analytics became essential to helping the publisher discover new pockets of inventory and create new, targeted campaigns for their most important advertisers.
Yieldex Analytics brings better visibility, efficiency and forecasting to automotive web site
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Find out what's happening at Yieldex!

News

AppNexus Buys Yieldex for $100 Million

Thoughts

Your Real Sell Through Rate

By: Ben Kneen, Director of Client Success

Events

Yieldex is on the move!

Come say hello to us at any of these upcoming digital media conferences.

Executive Team

Investors

Join the team!

At Yieldex, we think our premium clients deserve premium people, so we’re always looking for smart and talented individuals to join us. If you like working with collaborative people, coming up with creative solutions and think that you’ll thrive in a fast-growing startup, we want to hear from you!

Contact us for a consultation and demo

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